There's a gap

in our daily

nutrition

We want to live healthy and be our best. But if we leave nutritional gaps in our diet, our bodies are unable to repair themselves and stay strong. Why is it so difficult to eat enough of the variety of fruit and vegetables we need?

In our modern world there are a number of barriers to getting the balance right. Our busy schedules, changing diets, and increasing consumption of processed foods make it hard to eat a healthy mix of fresh fruit and vegetables. High levels of pollutants and pesticides and the diminishing quality of fresh foods shipped long distances have caused many experts to doubt the nutritional value of the produce in our shops. Many religious dietary laws and cultural traditions can further restrict our choice of foods, making the right balance even harder to achieve.

We want to live life to the fullest, but the gaps in our daily nutrition may keep us from enjoying it as much as we deserve. We often eat on the run, consuming food high in fats and sugar, and the demands of our families don't always make it easy to eat healthy. Bridging these nutritional gaps is the first step to maintaining an active and fulfilling life.

Let's unleash

the power of

 good nutrition

We all know that vitamins & minerals are important to our diet, but did you know that your body could not function without them? In fact, we require small amounts of numerous vitamins & minerals in our daily diet to ensure normal growth & development.

Macronutrients like carbohydrates and fats are our prime sources of energy.  Proteins make up the fabric of our body, while minerals give structure and play vital roles in many metabolic processes. Vitamins are crucial to our health, and their lack in our diet is manifested in many chronic diseases.  We don't store water soluble vitamins and many minerals, so we need a proper supply every day to make sure our body has what it requires for optimum health.   Fat-soluble vitamins are stored in our fat, but if we have a daily gap in our diet, we can suffer serious chronic conditions from these missing compounds.

Our bodies also require a variety of other nutritional elements to remain in balance.  Omega fatty acids  help maintain cardiac health, while also supporting our metabolism.  Our bones, brain and blood thrive on the right mix of nutritious vitamins and minerals, as well as anti-oxidants, the body’s natural defense to help stop the damage to our cells from work, pollution and stress.  Water is essential to avoid dehydration and contributes to the normal regulation of the body’s temperature.   The right balance of nutrients in our food can help us enjoy life more and get sick less.

Each part of the body has special needs to perform at its best, including:

Eyes: Vitamin A and Carotenoids help maintain normal vision

Teeth: Fluoride maintains their mineral strength and Calcium is required for the maintenance of normal teeth.

Bones: Calcium builds strong bones, and Vitamin D, Vitamin K, Phosphorous, Magnesium and Zinc support bone health.

Blood: Iron, Folic Acid, and Vitamin B12 help build new blood cells, while Vitamins K supports normal blood clotting.

Nerves: Vitamin C, Magnesium, and B Vitamins such as B12, B6, Biotin, Niacin, Riboflavin and Thiamine help build and regulate the nervous system.

Tissue, Skin: Zinc, along with Vitamins E and C act to protect against oxidative stress, while, Vitamin A, Riboflavin, Niacin, Biotin and Iodine support skin health.

Muscles: Vitamin D, Magnesium, Potassium, and Calcium contribute to the maintenance of normal muscle function

Cells: Vitamins C and E, Chloride, Potassium, Zinc support healthy cells and help them to revitalise.

Let's eat

a good variety

everyday

We all try to eat right and exercise. But it isn't easy.   The World Health Organization recommends eating 5 to 9 servings of fruits and vegetables every day**. Yet many experts are concerned that even the fruit and vegetables we buy in shops today are not as nutritious as they used to be. With our busy schedules and active lives, some 75% of us are not eating enough of the recommended amount creating a gap between what we eat and what we need***.  Even when we include fruit and vegetables in our meals, we often don't get the variety to properly support our health. What can we do?

Supplements can help fill the gap left in our diets, making sure our bodies get the right range of nutrients in the proper quantities and that food supplements fit into even the busiest schedule with ease.

**Source: World Health Organization/UN Food and Agriculture Organization. Diet, Nutrition, and the Prevention of Chronic Diseases; Report of a Join FAO/WHO Expert Consultation Geneva, World Health Organization, 2003 (Technical Report Series No. 916)
***Hall JN, Moore S, Harper SB, Lynch JW. Global variability in fruit and vegetable consumption. Am  J Prev Med. 2009: 36(5):402-409.